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Is This For You?
Identity Shift is a structured 90-day reinvention system that identifies the exact beliefs keeping you stuck, dismantles them systematically, and installs a new self-concept aligned with who you're actually becoming.

Not through willpower. Not through another 5am routine. Through real, lasting identity-level change — the kind that makes the next level feel natural instead of like a constant fight with yourself.

Identity Shift is for you if:


  • You've read the books, done the courses, set the goals — and you're still not where you know you should be
  • You’re tired of starting over every Monday and breaking promises to yourself
  • You’ve outgrown the version of you that built your current life, but aren't sure how to get to that "next level" 
  • You want confidence that doesn’t disappear under pressure, and to start getting what you want in life and from life
  • You can clearly see the version of you that's achieving more, feeling more confident, doing bigger things — and you can't figure out why you can't close the gap
  • You know you’re meant for more — and you’re ready to live like it, you just need a little guidance and push to take the guesswork out of it
  • You're your own harshest critic — and it's exhausting, and it's not working

Identity Shift is for driven people who feel ready for their next level — but know they can’t reach it with the same mindset, habits, and identity that got them here.

Reinvent Yourself and Your Life in Less than 90 Days

Only $497

Valued at $1997

75% OFF

Valued at $1997

What Students Say:

Everything I have bought from  Trish is the best possible self-investment I could have ever made. She has helped me manifest power and courage in my life that I never thought were possible for me.


My confidence, career and every day progress have all skyrocketed since working with her. If you’re reading this and wondering if her coaching can help you become a better version of yourself, the answer is a resounding yes!

Sunny L.
Physician
Trish accelerated my growth and my impact!

Working with Trish was the catalyst I needed to step out from the shadows of self-doubt and onto a path of accelerated growth and impact. In a few short months, Trish helped me reframe my thinking and take the bold steps forward to create a new business!


Claudia D.
Professor
This identity work with Trish is  life-changing.

With her guidance, I've taken ownership of my thoughts, leaned into my feelings, raised my standards, fortified boundaries, and am going after crazy big dreams. 

If you have the opportunity to work with Trish in any capacity I would highly recommend it because it is life-changing!
Jennie E.
Tech Engineer 
Meet Your Coach, Trish
Trish Blackwell is a confidence coach, author, and founder of the College of Confidence, where she has helped thousands of driven women overcome self-doubt and step into their next level of success. Host of The Confidence Podcast, heard in over 130 countries, she is known for teaching practical identity and mindset strategies that create lasting transformation — not just temporary motivation. She lives in Virginia with her husband and two children and believes confidence is built through daily choices, not chance.
What Will Change?
After 90 days inside Identity Shift, you won’t just feel different — you’ll operate differently.
AFTER 90 DAYS, STUDENTS REPORT:

Radical confidence increase, by doing less, not more

Clear direction for continued growth, without the guesswork

Increased income opportunities, and the confidence to ask for more pay

Stronger boundaries, in every area of life

Bold decision-making, without second-guessing anymore 

Less overthinking, and less caring what people think

Feeling like themselves again — but upgraded


Frequently Asked Questions
  • How do I know if this is right for me?
    This program is for you if you feel ready for a real change — not just another burst of motivation.

    Identity Shift™ is designed for people who:
    ✔ Know they’re capable of more but feel stuck in old patterns
    ✔ Are tired of overthinking, doubting themselves, or starting over
    ✔ Want lasting confidence, clarity, and direction
    ✔ Are willing to show up consistently for their own growth
    ✔ Feel ready to become a stronger, more decisive version of themselves

    You don’t need to have everything figured out.
    You just need the willingness to change how you think, act, and show up.

    If part of you is reading this and thinking,“I know I need a reset,” that’s usually your answer.
  • Is this program self-paced or live?
    Identity Shift™ is a self-paced program, so you can move through the 90-day reinvention experience on your own schedule. Most participants follow the recommended 13-week timeline for the deepest transformation, but you’ll have lifetime access to revisit the material anytime.
  • How much time should I plan to invest each week?
    Plan for 1–2 hours per week to watch the workshop and complete the exercises, plus your daily Reinvention Ritual (journaling, belief work, and mental training), which typically takes 10–15 minutes per day. The more consistently you show up, the more powerful your results.
  • Is there accountability or support?
    Yes — you’ll receive structured guidance through the program itself.

    If you want accelerated results, you can upgrade to 1:1 custom support and coaching, where we tailor the reinvention process to your specific goals, patterns, and challenges.
  • Is there a refund policy?
    Because this program is a high-value digital experience with immediate access to all materials, all sales are final and non-refundable.

    We encourage you to enroll only if you’re ready to commit to the process and your own transformation.
  • Who is the 1:1 coaching option best for?
    The 1:1 upgrade is ideal if you want:
    ✨Personalized guidance
    ✨Faster results
    ✨Help breaking specific patterns
    ✨Support applying the work to your career, business, or life goals
  • How is the program delivered?
    Identity Shift™ is delivered through a structured weekly student portal designed to guide you step-by-step through the 90-day transformation.

    Each week, you’ll unlock a new module that includes:
    ✔ One in-depth Reinvention Workshop (your main training for the week)
    ✔ A guided workbook with exercises, journaling prompts, and implementation tools
    ✔ A short Activation Video to help you apply the work and stay focused

    Think of it as:
    1 long training + 1 short activation + 1 workbook per week
    — all designed to move you forward without overwhelm.
  • If I choose the 1:1 upgrade with Trish, how does that work?
    If you upgrade to the 1:1 experience, you’ll receive private coaching sessions with Trish via Zoom, personalized to your goals and reinvention journey. You can also text Trish with questions throughout the 90-days and get real-life support anytime you need.

    ✔ Sessions are scheduled at a time that works for you
    ✔ Each session is recorded, so you can revisit the coaching anytime
    ✔ You’ll receive tailored guidance to accelerate your results and apply the work directly to your life, career, or goals

    This option is ideal if you want focused support, faster breakthroughs, and a customized reinvention path.

You already know you're capable of more. You've known it for a while. The version of you who's stopped getting in her own way — who moves with confidence, makes bold decisions, and actually follows through — she's not a fantasy. She's 90 days away. The only thing left to decide is whether you're ready to stop waiting and start becoming her. The first step is to officially start this guided Identity Shift.

It's time to reinvent yourself, without any guesswork
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Once you’re set, you’ll receive a welcome email with your next steps — and I'll be ready to support you every step of the way.

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Special Offer
Upgrade to Private Coaching with Trish 
75% OFF DISCOUNT
You Won't See This Discount Again
Work directly with Trish each week to customize your reinvention, break through faster, and apply the work to your real life in real time.

Weekly 1:1 coaching with Trish to personalize your reinvention

Recorded sessions so nothing is lost and progress compounds

Flexible scheduling around your life

Customized action steps between sessions, for added accountability and acceleration towards change

Priority support throughout your transformation

Ideal for those who want focused support, deeper breakthroughs, and the fastest path to becoming their next-level self.
Regular Price: $9,997, yours for just $2,997
Add to cart$2997.00

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  • 1x90-Day-Identity-Transformation$497
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